With a growing economy and an accelerating macro trend of urbanisation, the need to travel between cities is expanding exponentially. Railways as an option for such travel has limited scope to scale with strained infrastructure, constrained capacity, limited capital and prioritization of cargo, etc, resulting in over a million customers not getting confirmed reservations every single day. Airlines, taxis and personal vehicles are not affordable for the vast majority of Indians. This leaves buses as the only real affordable and scalable solution for inter-city travel, hence the segments historic growth of 20% CAGR (much faster than the overall growth in the inter-city travel market). This trend has been further amplified by the rapid expansion of the road network by NHAI at an unprecedented pace (adding a record 30km daily) as well as constant improvement in road quality resulting in reduced travel times.